“The advertizing world is now becoming more efficient and accountable. A lot of business today is about global asset management and making sure that advertisements move out of the brand ownership and creative stages to the publishers and broadcasters,” says Gerry Sutton, CEO, Adstream. The company’s flagship solution, Adbank is a single, centralized platform for managing and delivering global creative content both in traditional and new media formats. Adbank enables agencies and brands to collaborate with multiple clients or suppliers all the while keeping their content secure. “We have built a simple ad management and distribution tool that operates on one global platform, accessible anywhere, any time,” remarks Sutton. Adbank has a scalable architecture that helps brands to work globally in a secure environment that comply to industry standard encryption for storage and transfers. “It is a strong and ubiquitous engine for ad delivery and someone in London can deliver a file to a particular television station in Vietnam or broadcast to YouTube in a single transaction,” says Sutton. Another amazing feature of Adbank is that customers can start small with a modular design and choose how they wish to use Adstream’s system.
With 42 offices across the globe, Adstream serves customers in over hundred countries. In one instance, CHI & Partners, one of Adstream’s clients, required a platform where they could upload over 100GB of Lexus-specific materials across TV, Print, and Digital formats.
Adbank has a scalable architecture that enables brands to work globally in a secure environment with industry standard encryption for storage and all transfers
Adstream gives equal importance to every client they associate with and their cloud-based platform is reliable and well layered. The system provides CIOs and CMOs with global visibility of creative content and results in significant re-use of content over time, allowing brands to spend more in other areas. Looking to the future, the company plans on integrating its asset management platform with customers’ workflows to ensure strong delivery capacity on the global front. “I feel like it’s the right footprint and boundary for us. Our goal is to strengthen the platform making it more flexible, robust, and easier to use,” concludes Sutton.