Jody Vandergriff, CEOCompanies in the media sector today face intricate challenges with the growing digital age. To deal with heavy demands, they are investing in aggressive digital strategies to deliver more relevant messages to their audiences. As a result, they are generating more rich media than any time in history. To achieve growth and rapidly produce rich media, teams must be able to efficiently manage, collaborate and find their digital content at all times.
Too often, teams become dispersed and siloed resulting in workflow inefficiencies for producing digital assets. While one team uses email to share content, another team uses an old FTP, among other disparate and temporary solutions for sharing photos, graphics, documents and other digital content. Even if employees find digital assets, such as an image, they don’t know the usage rights, or whether it’s been used already.
To successfully tackle these challenges, organizations have to ensure that digital assets are always available at the right place and time, and for the right audience. Although there are platforms to manage and access digital assets, little offer the power and flexibility to meet the unique needs of the media sector. This is where WebDAM, a platform built by two Silicon Valley data scientists, Jody Vandergriff and Steven Rabkin makes a difference. WebDAM was founded with a mission to empower creative and marketing teams to grow and thrive.
“We strive to make it easy for media companies to connect their creative files and teams,” said Vandergriff. “Content is at the heart of everything these teams work on, and with the growth of digital marketing channels, it isn’t slowing down. WebDAM provides the tools to centralize this content, manage and track key data, and facilitate collaboration throughout the content lifecycle.”
WebDAM provides a wide-range of tools to help companies manage their digital assets in a smart and fast way. WebDAM helps marketing and creative teams centralize their creative assets, streamline creative workflows, access files and make key decisions from any mobile device, and publish rich media across all digital channels.
To change the way people work, we need to guide them to efficient solutions
The cloud-based platform helps teams manage the entire digital asset lifecycle: creation, approval, consumption and/or reuse, as well as reporting and analytics.
Marketing and creative professionals need to be efficient, but they often waste time toggling back and forth between applications while getting work done. WebDAM integrates any business application—including Box, Dropbox, WordPress, and cataloging platforms—through WebDAM’s API, and also supports single sign-on (SSO) for an improved user and authentication experience. These integrations enable teams to access digital assets from one place, without wasting time switching between applications. “To change the way people work, we need to guide them to efficient solutions.”
Hundreds of thousands of rich media professionals and teams have already recognized WebDAM as a time-saving and cost-effective DAM solution. For instance, a multinational Fortune 500 company had many digital assets used across various markets around the world. When the company re-branded, they realized they needed a way to efficiently manage and distribute their rich media. They quickly selected and deployed WebDAM because of its flexibility, powerful search functionality and easy-to-use interface.
“We invested deeply in product innovation to create cost-effective and efficient solutions to help marketing and creative teams manage media content,” said Jody Vandergriff, CEO of WebDAM. “As a result, we’re seeing 98% customer retention rate. We plan to continually grow and expand our team to support our customer’s needs globally.”
Some of the product enhancements included workflow approvals, social publishing and integration with Shutterstock’s stock-photo library. Expect non-stop focus from WebDAM, as they continue to innovate and release new features and products.