The firm’s flagship solution, Video Cloud streamlines the convolutions of next-generation online video distribution and publishing with the full-scale flexibility that a brand needs. Video Cloud has the capability to keep track of and organize thousands of assets with custom metadata and playlists. With the innovative online video hosting platform, enterprises can easily customize videos to reach the audience, irrespective of their destination and the device they use—enabling users to enjoy the feel of TV-like experience. By incorporating HTML5 user interface, “Video Cloud delivers the workflows and performance that allow our customers to accelerate time-to-live, publish video from any device, scale content management, and understand the impact of video through analytics and reporting,” emphasizes Mendels. By centrally controlling content for publishers, broadcasters, distributors, brands and organizations, Video Cloud supports a blended distribution strategy across the Internet allowing customers to distribute videos on their sharing sites like YouTube.
The success story of Dunkin’ Brands [NASDAQ:DNKN]—the holdings group that controls the popular chain of global restaurants—in obtaining greater return on investment by increasing the company’s engagement with franchise owners is a testament to Brightcove’s expertise.
Video Cloud delivers the workflows and performance that allow our customers to accelerate time-to-live, publish video from any device
A new Brightcove study states that nearly 80 percent of consumers feel that social video is an ideal way to get to know about a brand on digital channels. Though content owners recognize the power of video on social networks that increases reach and engagement, they also find distributing video on these platforms to be time-consuming and inefficient. To embolden media companies, Brightcove Social, the firm’s social video product offering simplifies the publishing workflow via one easy-to-use, central management and analytics platform for videos to take full advantage of publishing efficiency and increased ROI. “For marketers, enterprises, and media organizations using social platforms today, it’s the wild, wild west,” notes Mendels. “Brightcove Social is the first solution that simplifies the process by putting all the tools to edit, distribute, and analyze the performance of native social video in one place.”
Expanding on Brightcove Social is something Brightcove is deeply vested in. Given the value proposition of its solutions, the company has witnessed eminent traction and will continue to broaden the bridge it has built between the users and media companies to truly enhance the experience on both ends.