Top 20 Media & Entertainment Technology Companies - 2017
The internet has evidently caused a paradigm shift in the ways of accessing content. The proliferation of endpoint devices has prompted media and entertainment companies to generate greater amounts of responsive content in order to reach out to users’ new-age gadgets, without losing their traditional viewer-base that depends on television.
Moreover, the increasing trend of mobility has necessitated the companies to rethink on their strategies for marketing their content to the users. Social media and content management systems (CMS), in addition to cloud-based video platforms—that provide users access to premium content for a fee—have also made inroads into the entertainment industry for catering to users on the move. The changing preferences of users and the ever-increasing desire for a heightened user experience have scaled up the demand for interactions on video platforms, enabling users to voice their opinions on the content. Further, with analytics being the buzzword in almost every vertical, the media and entertainment industry seeks to embrace the trend as well, for obtaining better insights into customer preferences, which in the long run, enhances decision-making, apart from improving ROI.
In order to help executives decide the best solution for their media and entertainment endeavour, a distinguished panel comprising of CEOs, CIOs, VCs, and analysts, along with the CIOReview editorial board, has conducted a thorough research of the companies that have carved a niche for themselves in the industry. The panel has weighed the ease of deployment, ability to support mobile users, and scalability of the solutions offered, to catalogue the finalists.
In this edition of CIOReview, we present to you the 20 Most Promising Media and Entertainment Technology Solution Providers 2017.