Brightspot’s CMS offering revolves around four key foundations: business logic, workflow, content types and integrations. Enterprise can repurpose the CMS platform for any business logic, be it for teaching, broadcasting, publishing or B2B marketing (ecommerce). They can define and customize workflows depending on the intended functions. Brightspot’s CMS can work with any content ranging from images, articles, and videos, to data and visualization models, to name a few. The content types come equipped with tools to fully customize Brightspot’s publishing interface to cater to any content creators’ needs. This provides customers with specialized assets and pages, OVPs, streamlined image editing and cropping, and large module library. Lastly, Brightspot is designed to be integration ready, with a broad array of built-in solutions for top industry tools, allowing for faster deployments than its competitors.
“The founding principle and what makes Brightspot different is we enable conflicting priorities for our customers: speed and customized work. We believe you should be able to build custom applications but without sacrificing speed of deployment,” adds Gang. Built on a light-weight, flexible framework, the platform enables a stressless publishing experience for high-volume media, brand, and portfolio content creators.
Brightspot has helped companies and publishing houses power over 1000 websites across the globe. The success story of one of their customers best exemplifies Brightspot’s value proposition. The company recently worked with the LA Times to re-platform their publishing platform. Previously, the client’s platform was a combination of technologies that the company migrated onto a customized version of Brightspot, which was later white-labeled as Graphene, for CMS, digital asset management, and print workflow. The company’s team was able to complete the project in less than 12 months for 15 newspapers.
With its customer-focused and customer-responsive approach, Brightspot has always been at the cusp of creating solutions according to the clients’ needs, and Gang informs that this will be the road ahead for the company. “We will ensure that our existing customers are getting what they need from our company during these critical months in their business,” he mentions. In addition, Brightspot is focused on bringing packaged solutions that help companies launch new digital experiences quickly with minimal development work based on its API-first, Cloud-first platform called Readymade. All these can be availed by the same core technology platform and services approach that enables Brightspot to deliver exactly what is needed by its customers and help them excel. “We love what we do. We believe every customer should be a customer for life, and the only way to make that happen is to have the people and technology fully committed to the success of every project for every customer,” concludes Gang.